CASE STUDY : CGB Giftware – Giftware Photography of an Entire Collection

I was recently approached by Naill from CGB Giftware to shoot one of their ranges; Dapper Chap. CGB design their own products, and are also a wholesaler. This means they had a large number of products and product ranges to consider. They already had white background photographs of their products, but wanted a cost effective way of helping consumers visualise their products in a more suitable context. Wishing to achieve a balance between cost effectiveness and differentiation between images was of importance for this shoot, and the range consisted of different product types.

Most shoots are based upon a repeating setting where the products are swapped out in series. That works very easily for products where the design is changed, but there is only one actual product type.

The initial test shot is shown here…



But what about if you have a large set of products in a collection, and they’re not all the same product type. If your product range contains giftware or homewares this will most likely be the case. Sometimes different settings would be created for different product types, that’s fine but it takes longer to do, and therefore costs more. Alternatively keeping both the setting and lighting simple means the camera angles and viewpoint can be changed more readily. Ensuring that both cost effectiveness and consistency are achieved.

 

Larger Products…

 

Standard Size…


Smaller items…

With a shoot like this, many clients wonder if they are going to have to do work themselves on the images. My post production as standard includes all dirt removal, and require no additional enhancement. The only time where an additional charge may be made, would be when the products are damaged, or perhaps mis-printed. I would always speak to you about this before going ahead.

 

For more examples of giftware and homewares photography, see here.