Pinpointing the purpose of social media for your business.
Knowing what tools to invest in to generate growth in your small business can be a challenge. There are so many options, and social media is a very popular choice for many, myself included. However, it is not necessarily going to suit every business.
In the most part, we are all trying to get off our devices, I’m personally putting great effort into being on my phone less, however, social media has handed me a free platform to showcase my business and gain new customers by doing what I love, so any time I spend on the ‘gram helps me to make money. So how can you determine whether it will help you? These are the steps I run through with my coaching clients:
Firstly, ask yourself, what do I want to do more of in my business? Bear in mind that the most popular answer is usually to make more money – so it’s worthwhile to check your margins and see what earns you the most money for the least effort. As an artist I want to sell paintings, but selling my digital learning tools generates the most profit for the least effort. Therefore, I concentrate on providing value to my social media audience via my digital teaching tools and paint for pleasure. So take stock, and make your decision wisely.
Once you have determined what you want to do more of (for example public speaking, selling art, securing more coaching spots etc), explore whether you can make content that showcases that. For example, if you want to do more public speaking, create an Instagram feed that showcases the public speaking you have done. Share pictures and videos of you doing the thing you want to do more of, or sell more of. Share testimonials where you have been given glowing feedback.
If you can come up with ways to do that, I would go and practice this on Instagram. Showcase your work in a cohesive way, tell people what you offer in 3 seconds and give value.
If you want more help, register your interest for Sticks + Ink’s brand new online programme,‘Instagram School’ which will be launching this Summer with lots of free tutorials! In the meantime, check out these eBooks to help you on your journey, and come and join me and my wonderful community over on Instagram where I share Instagram tips + tricks with you every week.
Kia, who works under the pseudonym, Sticks + Ink, is an abstract artist who teaches her expert knowledge of Instagram to creative entrepreneurs. Posting work from a weekly art class on Instagram, things started to snowball into a fully fledged business with an audience of 10,000 in just 12 short months.