INTRODUCTORY SHOOT : GREETINGS FROM DESIGNER ADRIANA LOVESY

An example of an image from an introductory shoot. I used diffusion material as well as softboxes in this shoot to further soften the light. The client brief from Adriana Lovesy mentioned that the products were to be pitched as a sophisticated choice in the greetings card market, which is why I created a setting and appropriate lighting that was simple and elegant. As the designs themselves are quite contemporary in nature I chose to use two geometric vases that I have in, as well a very subtly textured backdrop.

See the Introductory Shoot details, and a gallery of images here.

Since the introducing shoot Adriana has had further shoots individually photographing cards for her website product listings.

See more in the Greetings Card Gallery.