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Sophisticated Greetings

An example of an image from an introductory shoot. I used diffusion material as well as softboxes in this shoot to further soften the light. The client brief mentioned that the products were to be pitched as a sophisticated choice in the greetings card market, which is why I kept it simple and elegant. As the designs themselves are quite contemporary in nature I chose to use two geometric vases that I have in, as well a very subtly textured backdrop. See more in the Greetings Card Gallery.