This particular client, Katherine Webster, a portrait artist from Oxfordshire has recently launched her own range of greetings cards and mentioned her love of old furniture paint peeling. After a little experimentation with paint, PVA glue and a heat gun I came up with what you see in the photograph, which will be the first of many new surfaces.
This alongside vintage books, and rusted objects such as stationery and old tools created the aesthetic she was looking for. The same surface was used in a flatlay shot too.
For more greetings card product photography see the gallery here.